Source Suppliers And Start Making Silver Jewelry
While carrying out the previous steps, you should be continuing to design and make jewelry. Once your business’s financial and legal foundations are sorted, you can begin making jewelry with paying customers in mind.
If you don’t already own professional jewelry-making tools, safety equipment, and raw materials, such as precious metals, beads, jewels, gems, etc., you need to find a trustworthy manufacturer and wholesale supplier. Proven jewelry designers may be able to provide you with useful connections, but trustworthy wholesale vendors are easy to find on your own with a little online study. Ideally, you should obtain a reseller license, which will enable you to escape local sales taxes for bulk orders.
Start Selling Your Jewelry
After you’ve created a solid inventory of pieces, you need to start selling through as many channels as possible. An online shop would most likely account for the majority of your revenue.
Shopify makes it easy for anyone to set up an online store According to these website design pros here, You can create a professional, fully functioning website and eCommerce store without learning any code via the user-friendly interface. What’s more, Shopify has lots of useful features, such as built-in marketing tools, custom sales reports, traffic analytics, and CRM tools. Shopify can also help you obtain a suitable domain name for your new jewelry store.
Selling items through your own online store is just the beginning. You can also sell your jewelry on popular eCommerce platforms like eBay, Etsy, and Amazon. Such platforms are great for helping new entrepreneurs reach millions of potential customers each day. You can leverage such platforms to gain traffic and build a solid customer base. Furthermore, such platforms are great testing grounds for new products as you can see which one gains the most attention and gauge the best price points.
No matter which online platforms you use to sell your custom jewelry, it’s always worth hiring a professional photographer or investing in a high-quality camera. Each piece should to photographed in good lighting from several angles. Product photos have a big impact on customer purchasing decisions and high-quality images are a must if you want to establish a trustworthy brand. Ideally, you should showcase each piece of jewelry on a model and in its display packaging.
In addition to online sales, you shouldn’t forget to sell your jewelry through traditional channels. Begin by selling pieces to your friends and family at reduced rates and let your brand gather attention through word of mouth. You might also want to partner with local retailers, crafts fairs, and flea market vendors to increase offline sales of your jewelry in your local area. Be sure to create savvy business cards featuring your online store URL and social media profiles.
Develop Your Brand With Effective Marketing
As you grow your sales channels, it’s important to start establishing a solid brand identity by implementing effective online marketing strategies. Coming up with a brand logo is a key start point as it’s vital for developing your business’s aesthetic. Fortunately, there are loads of great logo-making services and freelance graphic designers available for hire online, and in 2021, their prices are incredibly competitive.
As your business grows, you can start to reinvest profits into paid marketing campaigns involving Google Ads, Facebook Ads, etc. However, when first establishing your jewelry business it’s best to take advantage of as many free marketing techniques as possible. Social media marketing is a great place to start as it’s very effective. The platforms that generate the most sales will largely depend on which ones your target audiences actively engage with. For most jewelry sellers, however, a business Instagram, Pinterest board, and Facebook page are essential and you should ensure all bios include links to your Shopify store.
To help prospective buyers find your online store via search engines, you need to ensure your store has perfect on-site SEO. The good news is that Shopify stores automatically follow SEO best practices. However, if you are using a different eCommerce platform, you may need to spend some time learning the basics of SEO. Furthermore, when creating new content for your stores, such as product descriptions or silver jewelry shopping guides, you need to keep search engine ranking algorithms in mind.
Remember, growing an audience on social media and developing a solid brand identity are not overnight tasks. Both take time. The secret to growth is regular, active engagement on social media and fresh content. Aim to post at least once a day from your business profiles and respond promptly to any comments your posts attract.
