From Keyword to Conversational: How AI is Revolutionizing Search

Last updated on February 28th, 2023 at 12:24 pm

We’re moving to chatbots, which is excellent news for everyone! 

When OpenAI launched ChatGPT in November of last year, it had no clue that the sophisticated LLM (long language model) built to imitate human writing closely would quickly become the fastest-growing app ever, with over 100 million users joining up in the preceding three months. 

Most of the company’s rivals were taken aback by its success, aided by a multi-year $10 billion investment from Microsoft. 

Consequently, Google, Baidu, and Alibaba reacted in haste and chaos. Nevertheless, when these enhanced search engines go online in the coming days, the reasons and ways we search will alter.

  • “I’m pretty excited about the technology. Dr. Sameer Singh, an associate professor of computer science at the University of California, Irvine, stated, “We’ve been creating natural language processing (NLP) systems for a while, and we strive for incremental progress every year” (UCI).”
Image courtesy of searchenginejournal

Read: OpenAI to scratch $29 Billion Valuation

To the broader public, we landed there overnight. I’ve seen advancements throughout the years, so, advantageously, people can access and utilize all of this knowledge from wherever they are.

  • “I believe it’s mostly because technology has advanced to the point where it’s not absolutely humiliating to display the output of these models in front of people — and it does look really good most of the time,” Singh said of the public’s rising interest in big language models. “I believe that is sufficient.”
  • “I think it has more to do with public perception and less to do with technology,” he remarked.

If GPT hadn’t been publicly accessible… The use is out of this world when something like that is available and connecting with many individuals.

Search providers will break things and rush swiftly to execute their big ideas for how AI-enhanced web crawlers and search engines may work. 

Microsoft wants its Bing AI to operate as a user’s “copilot” as they explore the web, answering their questions and even posting on social media on their behalf.

Image courtesy of UnivDatos

Read: ChatGTP Overload? Try These 5 ChatGPT Alternatives

It is a significant divergence from the current technique. 

Depending on how challenging the issue is, users may need to visit many websites, sift through the content they have seen, and then put together a cohesive notion before assessing it.

  • According to Brendan Dolan-Gavitt, assistant professor in the department of computer science and engineering at NYU Tandon, it takes more work than employing a model that has already read these articles and can integrate them into something that doesn’t currently exist on the web. “
  • The information is still available. That is still verifiable and, hopefully, correct. Yet it’s not all there.

In the AI-powered future, Google anticipates people lingering on its search page rather than proceeding to destination websites. The language model would collect material relevant to the user’s inquiry from the web, put it together, and then regurgitate it as an answer with a footnote to the original page.

That sounds fantastic, and everything was swimming until the first opportunity for anything to go wrong. 

At the time. Bard, Google’s ChatGPT successor, boldly stated in its first Twitter ad less than 24 hours after its introduction that “JWST got the very first photos of a planet outside of our solar system.” 

Image courtesy of nbcnews

Read: The AI Copilot: Microsoft Edge’s Revolutionary Feature 

You may be shocked to learn that the James Webb Space Telescope did not discover the first exoplanet. 

The ESO’s Very Large Telescope has held the prize since 2004. Bard just made it up a little bit. That was something I dreamed existed in the digital ether.

Of course, this isn’t the first time a machine has led humans astray. Searching has been a gamble since the early days of Lycos and Altavista. 

  • While the search wasn’t perfect when it was initially released, Singh says, “we thought it was ‘good enough.”
  • It might result in several scenarios. They’ve become a lot better over time. 
  • We played around with it and learned when to trust it and when not to — when to go to the second page of results and when not to.
  • The next generation of voice AI assistants faced the same core issues as their text-based predecessors. 
  • “Alexa, Siri, and Google Assistant were not the assistants that were sold to us as when they originally came out,” Singh says.
  • The increased public use of today’s LLMs, such as Bard and ChatGPT, and more specialization in specialized technological and knowledge-based vocations, such as law, business analysis, and medicine, are expected to improve their performance similarly. 
  • “There are reasons why everything improves once you start focusing on it. I don’t think Google and Microsoft, in particular, will be focused on it too much since their markets are as broad as possible, Singh said.

In many ways, what Google and Bing are doing by presenting their services to the more significant internet, similar to what AOL did with the America Online service in the 1990s, is a logical response to the difficulties that modern internet users face.

People are looking for it as their ultimate goal. We are seeking information, according to Singh, to take action. If we see search as a function rather than merely searching for something, we can see how anything that operates on top of search results may be valuable.

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Read: Love Letter for the Modern Age: ChatGPT’s Valentine’s Day Message

Singh regards this concentration of power as “a very significant concern. He noted that if you have these chat capabilities, you are far less likely to visit the websites where this information is housed.

  • Worse, Singh said, this practice may “incentivize people not to go to the website, not to study the whole code, but just to receive the version that the chat interface offers you and kind of start depending on it more and more.” 
  • Chatbot summaries have a nasty tendency to make giant conceptual leaps.
  • Singh and Dolan-Gavitt agree on this point.
  • “There’s a case to be made that these sites won’t have much motivation to keep providing new content if they’re cannibalizing from the visits that a site would have had and no longer directing people there, but using the same information,” the author writes. 
  • Dolan-Gavitt spoke to Engadget. Yet, the need for clicks is one of the reasons we receive so much spam, and search has recently lost some of its popularity. 

Consumers respond more positively to these chatbot solutions due to [search flaws].

As a result of this demand and expanding industry, the sector’s major players are hurrying to offer their items yesterday, ready or not, spectacular or not. 

This chase for market domination puts consumers at risk. Microsoft’s last effort at an AI chatbot, Taye, failed in 2014. (Without the white hoods and goose-stepping, that is). 

Image courtesy of yahoofinance

Right now, Redditors are jailbreaking OpenAI to create racist content. 

These are two of the more minor issues that may arise as the use of LLMs grows, but even these have been difficult to resolve since they need collaboration among a sector of bitter opponents.

  • “The sorts of things that I tend to worry about are whether this puts harmful capabilities in more hands, makes it easier for folks to construct malware and viruses,” Dolan-Gavitt said of software. 
  • Although this is not as awful as misleading information, it will make it much easier for people to manufacture spam.

The notion that there would be just a few distinct sorts of significant companies and that if you could get them all to agree, we could have some safety standards has been the basis of most safety thinking up to this point. 

Dolan-Gavitt persisted. As competition grows, a more open ecosystem will emerge in which you can download an unconstrained model, host it on your server, and have it build anything you want. 

Techniques that rely on this more centralized paradigm will begin to fail.




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